Run your
allocations in
seconds using
Profit First
The App automatically splits every dollar into Profit, Owner’s Comp, Tax, and Operating Expenses on your schedule – giving you confidence to know what you can afford to spend.
4.8
from 20k+ reviews on Play Store & App Store
- Stories
Relief, in their words.
App Store
4.8
· 12,000+ Ratings
Play Store
4.7
· 9,800+ Ratings
Trustpilot
4.6
· 5,000+ Ratings
- PROOF That IT WORKS
Real businesses. Real profit. Real control.
$1M
allocated to Profit
accounts by App users
1.5k
businesses
signed up
89%
report less month-end money stress
across the App Store and Google Play
- meet the book author
The profit first Story
I wrote Profit First so business owners could have what they actually deserve. They support our economy. They deserve profit. This is the app that makes it happen. 
Creator of the method, Author of Profit First, 1M+ readers
- TRY THE Allocation CALCULATOR
Always know what to pay yourself
Monthly estimated revenue, drag it
$
116,000
Profit
5%
≈
$
5,800
Owner’s Comp
50%
≈
$
58,000
Tax
15%
≈
$
17,400
Operating Expenses
30%
≈
$
34,800
Auto, whatever's left
Profit
in a year
≈
$
69,600
Real money set aside before a single bill is paid. One profit check usually covers years of any plan.
First Quarterly Check
≈
$
17,400
Your pay, per year
≈
$
1,099,680
Taxes kept aside
≈
$
208,800
- What You Get
Tools to help you achieve Profit First
All your accounts in one view. Profit, Owner’s Comp, Tax, and Expenses, no bank-hopping.
Your monthly split at a glance. What landed where, and what share of revenue.
Track your profit and debt goals. Watch progress toward what you’re building.
Every deposit splits itself. Income in, then profit, your pay, tax, bills.
Automatic, or one tap. Dream First does it for you. With your own bank, We show you the exact amounts.
You get paid on schedule. The 10th and 25th, like a real paycheck.
A score every time you allocate. See how you did against your own plan, in one number you can read in a second.
One clear answer. What’s safe to spend, from real balances.
Nudges in plain English. What’s due, what to move. No accounting jargon.
Start at 1%. Small enough you won’t feel it. Profit starts anyway.
A quarter-by-quarter rollout plan. Your percentages step up toward the targets for a business your size.
Put your profit to work on debt. Smallest balance first, so you clear one, then the next, then the next.
See Your Money Clearly
All your accounts in one view. Profit, Owner’s Comp, Tax, and Expenses, no bank-hopping.
Your monthly split at a glance. What landed where, and what share of revenue.
Track your profit and debt goals. Watch progress toward what you’re building.
Allocate Profit First
All your accounts in one view. Profit, Owner’s Comp, Tax, and Expenses, no bank-hopping.
Your monthly split at a glance. What landed where, and what share of revenue.
Track your profit and debt goals. Watch progress toward what you’re building.
Get Smart Guidance
All your accounts in one view. Profit, Owner’s Comp, Tax, and Expenses, no bank-hopping.
Your monthly split at a glance. What landed where, and what share of revenue.
Track your profit and debt goals. Watch progress toward what you’re building.
Reach Your Targets
All your accounts in one view. Profit, Owner’s Comp, Tax, and Expenses, no bank-hopping.
Your monthly split at a glance. What landed where, and what share of revenue.
Track your profit and debt goals. Watch progress toward what you’re building.
- How it works
Bring your own bank (or use ours)
Same four steps. The difference is who moves the money.
With Dream First Bank
Automated
Set up the 5 accounts
Get it opened with Dream First in less than 10 minutes.
Get it opened with Dream First in less than 10 minutes.
Set your percentages
Allocate % of income across four accounts.
Allocate % of income across four accounts.
Income arrives
A deposit lands in Income.
A deposit lands in Income.
The split
Income splits four ways automatically.
Income splits four ways automatically.
With any bank
manually
Set up the 5 accounts
You connect your 5 bank accounts via Plaid.
You connect your 5 bank accounts via Plaid.
Set your percentages
Allocate % of income across four accounts.
Allocate % of income across four accounts.
Income arrives
The app reads your deposited income.
The app reads your deposited income.
The split
App reminds. You move it manually.
App reminds. You move it manually.
Dream First Bank is an integrated partner for the Profit First App. Read-only on your own bank: it calculates and keeps score, but you make the transfers.
- Behind the Method
Dream First Bank, a real, regulated U.S. bank, not a startup holding your money. Your deposits carry the same federal protection as at any big-name bank, and the bank’s backing is what makes the app free.
1906
serving small businesses for over a century
$250k
FDIC insurance per depositor
$0
hidden fees, monthly or otherwise
“Moving banks felt like the scary part. It took ten minutes and my money is as protected as it ever was. Now it’s just organized.”
Jessica Parker
Bakery Owner
- Behind the Method
The quiet tricks that make it stick
Every detail from the book built into the app, so doing the right thing is the easy thing.
Out of sight, out of spend
Profit and Tax sit in separate accounts you don’t look at. When the money isn’t in front of you, the temptation to dip into it disappears.
Start where you are
Begin at 1%. The app nudges your percentages up only when it’s comfortable. No overhaul, no shame. Just steady progress you can feel.
On a rhythm, not a whim
Allocations run on the 10th and 25th of every month. Profit becomes a habit you never have to remember to keep.
- Who it’s for
Which one sounds like you?
Jessica Parker
Bakery Owner
Current Scenario
“I get the concept. I’m just not sure an app can actually make me stick to it.”
With Profit First App
Start free, watch your first deposit split in minutes, and decide with proof in hand.
Martin Jones
Garage Owner
Current Scenario
“I’m good at my trade. I just want the finances to handle themselves.”
With Profit First App
Connect once and it runs on autopilot: profit, pay, and tax, set aside for you.
Ryan Smith
Consultant
Current Scenario
“I track everything. I want a system that keeps up, not one that hides the math.”
With Profit First App
Every allocation and score in full view, on your rules, at your bank.
- Pricing
Start free. Grow when you’re ready.
Starter
Start today with Dream First Bank.
Full four-account split
Fully automated allocations
Quick business assessment
Essentials 
For owners keeping their own bank
$19.99/ mo
Everything in Starter, on your own bank
Balance updates across all accounts
Quarterly rollout plan
Allocation calculator
Advanced
For growing businesses
$49.99/ mo
Everything in Essentials
Up to 8 accounts, 2 users
Full financial assessment
Debt payoff planner
Premium
For teams & multi-entity
$99.99/ mo
Everything in Advanced
5 users, unlimited accounts
Every future tool included
Starter
Start today with Dream First Bank.
Full four-account split
Fully automated allocations
Quick business assessment
Essentials
For owners keeping their own bank
$19.99/ mo
Everything in Starter, on your own bank
Balance updates across all accounts
Quarterly rollout plan
Allocation calculator
Advanced
For growing businesses
$49.99/ mo
Everything in Essentials
Up to 8 accounts, 2 users
Full financial assessment
Debt payoff planner
Premium
For teams & multi-entity
$99.99/ mo
Everything in Advanced
5 users, unlimited accounts
Every future tool included
The free plan runs with Dream First Bank accounts. Splits happen on their own.
Paid plans work with Dream First or any bank you connect via Plaid.
Learn More About Pricing
- Questions
The doubts, answered here.
No buried help page. The things people pause on, handled right at the decision.
Is my money safe?
Your accounts are held at Dream First Bank, Member FDIC, and every connection is secured with bank-grade encryption. Profit First moves money between your own accounts. It never spends or invests on your behalf.
Can I keep my own bank?
Yes. You can connect most banks, and Profit First will read your balances and tell you exactly what to move on transfer day. You make those transfers yourself. With a Dream First Bank account, the app does the moving for you automatically.
Won't taking profit first starve the business?
It is the most common worry, and the opposite usually happens. When there is a little less sitting in the operating account, you get sharper about what the business really needs, and you find leaner ways to do the same work. Most owners say the business runs better, not tighter.
Is this accounting software?
No. Accounting software records what already happened. Profit First decides where your money goes as it comes in, so you always know what is safe to spend. It works alongside your bookkeeper or accountant, it does not replace them.
Do I need to be good with numbers?
No. Answer one question about your revenue and the app works out your percentages for you, then does the math on every deposit. You just see four clear balances and one number for what is safe to spend.
What happens after the 30 days?
You pick the plan that fits, or stay on the free one and keep the system running. We will remind you before the trial ends. Nothing gets charged and nothing changes without you choosing it.
Profit First in your pocket
Check your bank balances, watch profit build, approve allocations and see your progress from anywhere.
